DETROIT – Chevrolet commercials had the greatest digital impact based on social media, search and sentiment before and after Super Bowl XLVI, according to the ymarketing 2012 Super Bowl Social Media Scorecard Report.
“We emphasized social media in everything we did around the Super Bowl and are glad to have more proof that it has paid off,” said General Motors Global Chief Marketing Officer Joel Ewanick.
Chevrolet also topped ymarketing’s overall ranking as well as in Twitter follower growth.
“Looking at the post Super Bowl metrics, the Social Mediasphere really responded to the Chevrolet commercials and its online marketing programs,” said Donald Nosek, vice president strategy for ymarketing. “Chevrolet won by amassing the most points through measured growth in social media interaction and sentiment.
“But there’s more; in the week following the game Chevrolet widened its margin of victory even further with the 13-million plus YouTube view viral explosion of the unaired, Sonic OK Go Needing/Getting full version music video,” Nosek said. “Clearly, Chevrolet won the 2012 Super Bowl Ad game.”
To view all of Chevrolet’s Super Bowl ads visit: http://www.youtube.com/Chevrolet.> 
Courtesy of Chevrolet Media
No comments:
Post a Comment