Wednesday, February 29, 2012

We love feedback from our customers!

"I began my online search over a year ago with Bruce at DeLillo knowing I would NOT be making a purchase in that time frame.  Bruce was A+ awesome in responding quickly and thoroughly whenever I had a follow up question.  When it came time to make my purchase, I worked with Bruce's teammate, Keith, who QUICKLY had everything prepared and ready for me when coming in to the dealership.  Keith was professional, efficient, friendly and had ALL the answers when at the very clean and welcoming Dealership showroom.  I told Keith ahead of time, "I don't want to waste my time..."  And he made quick work of what, in the past at OTHER dealerships, would be a day long horrific experience.  Keith had me out of there in under 90 minutes and extremely happy with the entire transaction.  Did I mention the AWESOME deal I got on my 2012 Chevy Camaro Convertible, too?  It rocked.  I highly recommend Bruce & Keith for all things Chevy at DeLillo.  You will NOT be disappointed!" -Garrett

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Tuesday, February 28, 2012

The Chevrolet Tree Project

Chevrolet has joined forces with the National Forest Foundation, a non-profit organization that helps preserve our nation’s forests for future generations. Together, we have chosen the forests most in need of reforestation and support.

The trees we plant today will absorb carbon dioxide from the atmosphere for years to come. If you plant a “virtual tree” on your Facebook page, we’ll plant a real tree in a US National Forest, up to a total of 175,000 trees.

Click here for details.

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Tuesday, February 21, 2012

Cruze Diesel Will Build on GM’s Euro Expertise

DETROIT – When it comes to developing a diesel-powered Chevrolet Cruze for the U.S. market to be introduced in 2013, General Motors powertrain engineers have been there and done that – half a million times last year alone.

 The Cruze diesel will leverage global powertrain expertise that has helped make GM’s fuel-efficient diesel engines popular options around the world.

GM sold more than half a million diesel-powered cars across Europe, Asia, Africa and South America last year, including 33,000 Cruzes. The introduction of a diesel option for Cruze – one of the top-selling gasoline-powered cars in the United States in 2011 – is expected to fuel GM’s diesel car sales success.

Diesel engines have long been known for their fuel efficiency and power. Due to a higher compression rate in the engine cylinders and greater density of energy in diesel fuel itself, diesel-powered engines are able to produce more power per gallon than gasoline-powered engines.

For Cruze, powertrain engineers at GM’s diesel center of excellence in Torino, Italy, are working daily with counterparts in Pontiac, Mich., to develop a world-class engine that delivers outstanding fuel efficiency and torque while providing a smooth, quiet ride. In addition, GM engineers in Russelsheim, Germany, are supporting the program by developing the accessory drive, acoustic cover and other specialized components.

“The market for diesel cars in the U.S. is small at present, but is expected to grow due to Corporate Average Fuel Economy requirements and expected increases in gas prices,” said Mike Omotoso, powertrain analyst at LMC Automotive. “So far, the German automakers haven’t had any diesel car competition in North America. GM could do well with it, particularly with younger buyers who don’t have the old prejudices against diesel.”

Future Cruze diesel engine development will benefit from GM’s recent commitment to invest 20 million Euros ($26.5 million) to add five new dynamic benches at its Torino facility for climatic, noise and vibration and chassis dynamometer testing. These additions will speed development time.

“U.S. customers are going to be pleasantly surprised when they get a chance to drive the Chevrolet Cruze diesel,” said Mike Siegrist, 2.0L diesel assistant chief engineer. “Our global team is providing diesel engineering expertise that will give U.S. Cruze customers great quality, torque and fuel economy in a car that’s both fun to drive and practical at the pump.”

Climatic tests simulate temperatures ranging from -40 degrees Fahrenheit (-40 degrees Celsius) up to (158  F) (70  C) and altitudes as high as 10,000 feet (3000 meters). Noise and vibration tests help minimize engine vibro-acoustic response. Chassis dynamometer tests measure emissions.

“We’re able to put the diesel engines through rigorous testing to ensure they operate optimally under a wide range of conditions and also can be integrated seamlessly into the production vehicle,” said Pierpaolo Antonioli, managing director of the Torino Powertrain and Engineering Center. “We’ve pushed these engines in the labs so that the customer can depend on them in real-world driving situations.”

The latest generation of GM diesels has resolved drawbacks associated with the previous engines. Precisely controlled direct-injection fuel systems create a smooth-running engine. Particulate-capturing filtration systems dramatically reduce tailpipe emissions.

“In terms of outward appearances, the difference between the diesel and gasoline engine is going to be difficult to discern,” Siegrist said. “GM’s advanced technologies provide a seamless transition from a gasoline to a diesel car. You get the benefits of the fuel economy and power while preserving a smooth, quiet ride.”

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Courtesy of Chrysler Media

Thursday, February 16, 2012

Chevrolet Super Bowl Ads Top Social Media Scorecard

DETROIT – Chevrolet commercials had the greatest digital impact based on social media, search and sentiment before and after Super Bowl XLVI, according to the ymarketing 2012 Super Bowl Social Media Scorecard Report.

“We emphasized social media in everything we did around the Super Bowl and are glad to have more proof that it has paid off,” said General Motors Global Chief Marketing Officer Joel Ewanick. 

Chevrolet also topped ymarketing’s overall ranking as well as in Twitter follower growth.

“Looking at the post Super Bowl metrics, the Social Mediasphere really responded to the Chevrolet commercials and its online marketing programs,” said Donald Nosek, vice president strategy for ymarketing. “Chevrolet won by amassing the most points through measured growth in social media interaction and sentiment.

“But there’s more; in the week following the game Chevrolet widened its margin of victory even further with the 13-million plus YouTube view viral explosion of the unaired, Sonic OK Go Needing/Getting full version music video,” Nosek said. “Clearly, Chevrolet won the 2012 Super Bowl Ad game.”

To view all of Chevrolet’s Super Bowl ads visit: http://www.youtube.com/Chevrolet.>

Courtesy of Chevrolet Media

Thursday, February 9, 2012

First 2013 Chevrolet Malibu Eco Customer Takes Delivery

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DETROIT – Jeneise and Talfred Hunt of Romeoville, Ill. took their 2009 Malibu Hybrid to Advantage Chevrolet in Bolingbrook for an oil change this week and instead became the first customers to purchase the all-new 2013 Malibu Eco midsize sedan.

The new Malibu Eco is priced less than a full hybrid vehicle with a suggested retail price of $25,995, including a $760 destination charge.

The heart of the Malibu Eco is its segment-exclusive, fuel-saving eAssist™ technology, which provides GM-estimated 25 mpg city and 37 mpg highway fuel economy. It combines start-stop technology with regenerative braking and a lightweight lithium-ion battery to provide an electric boost in certain conditions, improving fuel economy by 12 percent over today’s four-cylinder engine – and delivering better fuel economy than any non-hybrid midsize sedan currently available.

The 2013 Malibu is built at GM’s Fairfax assembly plant, which opened in 1987. It has been the home of the Chevrolet Malibu and has built more than 1.4 million of them since 2003. The Malibu is also scheduled to be built at GM’s Detroit-Hamtramck assembly plant later this summer.

Friday, February 3, 2012

Win a new car through the Chevy GameTime app!

Chevy is giving away 20 cars during Super Bowl XLVI, and one of them could be yours. Check out our exclusive Facebook Page tab to view Super Bowl XLVI commercials early and find out how you can win big during The Big Game this year! No purchase necessary.

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